TY - JOUR AU - Ali, Ari M. PY - 2017/06/26 Y2 - 2024/03/29 TI - The Effect Of Marketing Innovation On The Dimensions Of Consumer Behavior Based On Internal Factors . A Survey Study Of The Opinions Of A Sample Of Iphone Users In. Duhok City. JF - Academic Journal of Nawroz University JA - ACAD J NAWROZ UNIV VL - 6 IS - 2 SE - Articles DO - 10.25007/ajnu.v6n2a56 UR - https://journals.nawroz.edu.krd/index.php/ajnu/article/view/56 SP - 251-273 AB - <p>This study aims at identifying the effect of creative marketing”which mean to new idea ,and also the application of this idea in reality,that why creative marketing is definied as the explotation of new ideas” on Purchasing behavior of consumer,defining the nature of the relationship between the variants, highlighting the importance of the creative marketing in general with a focus on the products.this study has been prepared within a theoretical frame outlined from relevant resources, Arabic and foreign, in addition to using resources available on the internet.</p><p>The theoretical frame deals with the importance of the concepts of the creative marketing, its goals, its effective factors, its phases, and ending with creativity in marketing mix.it also deals with paraphrasing those concepts related to the Purchasing behavior of the consumer especially internal factors, its importance, and the effective factors with a focus on the internal factors such as (incentives, awareness, learning, and character).</p><p>On the other hand, the practical part has been conducted by the distribution of survey forms to a group of iPhone users in Duhok City. The survey has been used as the main tool in collecting data. The number of the individuals participating in the survey is seventy four (74) IPhone users in Duhok. The data analysis has been conducted based on statistical indicators using SPSS statistic program. The findings of the study show that there is a positive moral connection between creative marketing and the Purchasing behavior of the consumer. The study draws a set of theoretical and practical conclusions in support of presenting a number of proposals.&nbsp; Moreover, the findings indicate that Apple Company relies heavily on creative marketing in developing its cellphones by adding new cutting-edge features causing a constant creative influence on the Purchasing behavior of the consumer. Therefore, researchers believe that by focusing on producing creative products with high quality specifications leads to uniqueness of products in the market. In addition, proper understanding of the effective factors on consumers behavior taking into consideration the personal characteristics in producing creative items&nbsp; is of prime important to significantly attract the consumers which as result influence on their Purchasing decision.</p> ER -