Diagnosing the behavioral economics pricks in people's choices An exploratory study of the opinions of a sample of professors and students in the Department of Economics in the College of Administration and Economics
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https://doi.org/10.25007/ajnu.v10n3a1232Abstract
Behavioral economics is one of the modern tools of economics that combined changing psychology with abstract economic hypotheses, which contributed to explaining many of the irrational behaviors of individuals that traditional economics failed to explain, as well as changing their choices without coercion, and this method is called libertarian paternalism. ), as behavioral economics depends in its work on hidden influences that mimic the psychological and irrational side of individuals and then lead to affecting their behavior, and these influences are called “pricks”, and in this research we investigated the effectiveness of several types of pricks in changing the behavior of individuals. The researcher used the questionnaire method to know the way the poke works and its effects on the decisions of individuals, and it was found from the research that the impact of these pokes is great and effective in changing the decisions of individuals, as well as the possibility of benefiting from them in formulating economic policies by adopting and integrating them in many economic fields to help achieve a better life society without restricting the freedom of individuals.
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