The role of the identity in achieving sustainable organizational performance / the opinions of a sample of faculty members in the colleges of the University of Duhok * "Comparative analysis study"
DOI:
https://doi.org/10.25007/ajnu.v9n4a1110Abstract
The current study sought to uncover the role of the organizational identity in achieving sustainable organizational performance at the University of Duhok. In order to reach the desired results of the study, we relied on the literature on the subject that dealt with the variables of the study in building the theoretical and methodological frameworks for it. A questionnaire form was designed to collect data from the field side. The study sample included (452) faculty members at the researched university. While the statistical analysis of the data was carried out using the statistical software (SPSS), a number of statistical indicators were calculated, which formed the basis for presenting and discussing the results of the field analysis. The study came out with a set of conclusions, including the existence of positive statistically significant relationships between the organizational identity and sustainable organizational performance, and the organizational identity has a significant effect on the sustainable organizational performance. A set of proposals were drawn up that focused on the necessity of attention by the academic leaders of the university being researched on the combined dimensions of organizational identity (centralization, distinction, and continuity) in order to achieve sustainable organizational performance.
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