Adapting Technology Acceptance Model to Predict Attitudes Toward Using E-Management Exploratory study of the views of the heads of the scientific departments at the University of Duhok


  • Hadi Kh. Ismael Duhok Administrative Technical institute , Duhok Polytechnic University, Kurdistan Region, Iraq
  • Saad F. Abbas College of Administration and Economics, University of Duhok, Kurdistan Region, Iraq



This study aimed to present the concept of (TAM) and e-management, and use the two constructsof TAM (perceived ease of use and perceived usefulness) as perceptual determinants for attitudes toward using e-management at the University of Duhok.

The study adopted the descriptive approach, and utilized the questionnaire for data collection.

The study society consisted of all Heads of scientific departments at the university during the academic year 2016/2017 (N=52). The questionnaire was distributed to all members of the study society, and the response rate was (100%). A numerous of statistical methods were used to analyze the data and test the hypotheses which provided for the existence of significant correlation and impact between both perceived ease of use and perceived usefulness and the attitudes towards using e-management.

The results of study showed that most of the respondents held a positive attitude towards using e-management. The results also showed that there is a statistically significant impact of both perceived ease of use and perceived usefulness on the attitudes towards using e-management, with moral significance at (P ≤ 0.01). The study presented a set of suggestions among them developing training programs that raise the level of perceived ease of use and perceived usefulness of e-management among administrative leaders in the university, and qualify them to deal with the use of e-management.


Download data is not yet available.


7.1 Thesis
1. Jae Won, Jung (2010), The Role of Social Media in E-Leading, Master’s Thesis in Media Technology, Royal Institute of Technology, School of Computer Science and Communication, Stockholm, Sweden.
7.2 Periodicals & Journals
1. Abu-Ashour , Khalifeh and Al-Nimry Deana, (2013)The Level of Applying Electronic Administration at Yarmouk University as Perceived by Administrators and Faculty Members, Jordanian Journal of Educational Sciences, Volume 9, Number 2, pp:199-220.
2. Alrahahle ,Abdelrazaq Salem (2014), The Impact of E-Management and the Role of Human Resource Development in Improving the Performance of the Organization, International Journal of Business and Social Science Vol. 5, No. 10; September pp:264-271.
3. Avolio, B. J., Kahai, S., & Dodge, G. E. (2000). E-leading: Implications for theory, research, and practice. The LeadingQuarterly , 11 (4), 615-668.
4. Bataineh ,Khaled Adnan ,(2017),The Impact of E-managementon the Employees' Performance ,Field Study on the Public Organizations and Governance in Jerash
5. Governorate, Journal of Management and Strategy ,8(5),86-100).
6. Davis, F.D., Bagozzi, R.P., &Warshaw, P.R. (1989). User acceptance of computer technology: a comparison of two theoretical models. Management Science, 35(8), 982-1003.
7. Ellatif ,HuthaifaAbdelkarim and Sammani , Abdulmutalib Ahmed (2013), E-Management: Configuration, Functions and Role in Improving Performance of Arab Institutions and Organization, International Journal of Computer Applications (0975 – 8887) Volume 80 – No.6, October.
8. Ghazi. I.; RahoMuzhir; Shaban Al-Ani; Khattab M. and Ali Al-Heeti, (2015), E- University Environment Based on E-management,International Journal of Computational Engineering Research (IJCER), Volume 5, Issue,
9. Henderson, R. &Divett., M., J. (2003). Perceived usefulness, ease of use and electronic supermarket use. International Journal of Human-Computer Studies, 59, 383-395.
10. Khammas, G. S. (2002). Information Technology and Its Impact on the Etechnical Setting in the Elibraries. IraqiMagazine for Libraries And Information, 6(2), 146-158.
11. King, R. R. & He, J. A Meta-Analysis of the Technology Acceptance Model.
12. Information & Management. Vol. 43, 2007, 740-755.
13. Lai, P. C. (2017), The Literature Review Of Technology Adoption Models And Theories For The Novelty Technology, JISTEM - Journal of Information Systems and Technology Management Vol. 14, No. 1, Jan/Apr ,pp. 21-38 ISSN online: 1807-1775 DOI: 10.4301/S1807-17752017000100002.
14. Lai P. C. &Zainal A. A., (2015). Consumers’ Intention to Use a Single Platform E- PaymentSystem: A StudyamongMalaysian Internet and Mobile Banking Users. Journal of Internet Banking and Commerce. (20) (1) 1-13.
15. Olushola Thomas and Abiola James O. (2017), the Efficacy of Technology Acceptance Model: A Review of Applicable Theoretical Models in Information Technology Researches, Journal of Research in Business and Management Volume 4, Issue 11 pp: 70-83, ISSN (Online):
16. Rawash Hassan N., (2014), Electronic Management's Contribution to the Development of Managerial Functions, Academic Research International Vol. 5(5) September, pp: 213-255, 213
17. Seresht, H. R., Fayyazi, M., &Asl, N. S. (2008). E-management: Barriers and Challenges in Iran. E-owerKraklead , 1-11.
18. Venkatesh, V., & Davis, F. D. (1996). A model of the antecedents of perceived ease of use: Development and test. Decision Sciences, 27(3), 451-481.
7.3 Conferences
1. Masrom , Maslin(2007), Technology Acceptance Model and E-learning12th International Conference on Education, Sultan Hassan al Bolkiah Institute of Education University Brunei Darussalam ,21-24 May,
7.4 Books
1. Mafraji, A. H. (2007). E-governance "intellectual foundations and the establishment of requirements process". The Arab Organization for Administrative Development, Egypt.
2. Najem, N. A. (2004). E-management (strategic functions and problems), Dar al Mareekh, KSA.



How to Cite

Ismael, H. K., & Abbas, S. F. (2019). Adapting Technology Acceptance Model to Predict Attitudes Toward Using E-Management Exploratory study of the views of the heads of the scientific departments at the University of Duhok. Academic Journal of Nawroz University, 8(4), 393–404.