The role of strategic alliances in achieving entrepreneurial orientation / an analytical study of the opinions of a sample of managers in a number of commercial companies in Dohuk Governorate / Kurdistan Region of Iraq
DOI:
https://doi.org/10.25007/ajnu.v13n2a1875Abstract
The current research aims to identify the impact of strategic alliances in achieving entrepreneurial orientation in commercial companies. The field of research includes commercial companies in Dohuk Governorate in the Kurdistan region. The research sample was chosen from managers in senior management and middle management and a number of companies, which amounted to (72) individuals, and it was adopted The questionnaire form was prepared as the main tool for collecting data, and data analysis was conducted for the field side using the statistical program (SPSS V26). The results of the research concluded that strategic alliances have an impact on achieving entrepreneurial orientation and recommended the need to pay attention to types of alliances that would enhance entrepreneurship in commercial companies.
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