The Role Of Strategic Leadership And Marketing Intelligence In The Adoption Of Leading Marketing Behavior .An Exploratory Study Of Decision-Makers In A Sample Of Private Banks In Kurdistan Region Of Iraq
DOI:
https://doi.org/10.25007/ajnu.v6n1a33Keywords:
Strategic leadership, intelligence marketing, entrepreneurship marketing behaviourAbstract
The study aimed to identify the strategic leadership, marketing intelligence and their role to adopt the entrepreneurship marketing behaviours of a sample of private banks in the Kurdistan Region of Iraq. The study has initiated a hypothetical diagram which takes into consideration the direction of the relationship between variables. The descriptive analytical approach is followed, and a questionnaire designed to collect data. (85) Questionnaires are distributed, and (70) are returned of which the rate of overall response is (82.4%).Some statistical means used to analyze the results and test hypotheses. Most important conclusions represent the interest banks in all strategic leadership, the intelligence marketing and the behaviours entrepreneurship marketing. The research recommended increasing and enhancing the attention on dependent variables for being contributing to achieve the independent variable.
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