Entrepreneurial Marketing and its Impact on Porter's Competitive Strategies: An Introduction to SME Managers' Recognition (A field study of the opinions of a sample of managers of a number of service projects in the province of Dohuk)
DOI:
https://doi.org/10.25007/ajnu.v8n2a403Abstract
The present study sought to identify the extent to which SME managers are aware of the concept of pioneering marketing and Porter's competitive strategies and the relationship between them.Due to the importance of the service sector, the study was conducted in a number of small and medium-sized service projects in Dohuk Governorate. The questionnaire was distributed to a sample of 50 SMEs.
The research reached a number of conclusions, the most important of which is the existence of a significant correlation and impact between entrepreneurial marketing and general Porter strategies at the macro and micro levels. The research concludes with a set of recommendations, the most important of which is increasing attention to the concept of pioneering marketing and general porter strategies in an integrated manner to achieve outstanding business performance for projects and research. About the uniqueness of market leadership.
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