The Role Of Business Intelligence In Achieving The Dimensions Of The Efficient Response Of Consumer . A Field Study Of A Sample Of Managers In The International Retail Stores /Provinces Of Erbil And Dohuk

Authors

  • Sarmad Gh. Salih Faculty of Economics, University of Mosul, Mosul, Iraq
  • Hadi Kh. Ismaeel Faculty of Economics, University of Duhok, Duhok, Kurdisatn Region - Iraq
  • Ari M. Ali Faculty of Economics, University of Duhok, Duhok, Kurdisatn Region - Iraq

DOI:

https://doi.org/10.25007/ajnu.v6n1a17

Keywords:

Strategic planning, Information technology infrastructure, knowledge workers, organizational memory, Information quality, information availability

Abstract

abstract

   The present study aims to examine the role of information management Techno-Strategy in achieving the informative Dimensions of organizational immunity system in private banks domain. (9) of private banks in province of Duhok was selected as a domino for the application of this study. The questionnaire was distributed on (50) of the Managers, vice manager, heads of departments ,and unit officials  at the banks.

    This study concluded a set of conclusions; the most important conclusions are a significant correlation between information management Techno-Strategy and the information dimensions of the organizational immunity system, and also the presence of statistical significant effect of information management Techno-Strategy in achieving the information dimensions of the organizational immunity system the regarded banks. The study present  a number of suggestions included , the need to conduct further research and studies in the field variables of the study as they were still newly, and need for more research and analysis and discussion about their conceptual framing.

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References

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Published

2017-08-01

How to Cite

Salih, S. G., Ismaeel, H. K., & Ali, A. M. (2017). The Role Of Business Intelligence In Achieving The Dimensions Of The Efficient Response Of Consumer . A Field Study Of A Sample Of Managers In The International Retail Stores /Provinces Of Erbil And Dohuk. Academic Journal of Nawroz University, 6(1), 90–103. https://doi.org/10.25007/ajnu.v6n1a17

Issue

Vol. 6 No. 1 (2017)

Section

Articles

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