The role of Entrepreneurial Design in achieving Strategic Supremacy An exploratory study of the opinions of a sample of administrative leaders in a number of private educational institutions in Dohuk Governorate


  • Adnan Ahmed Mohammed Business Administration, College of Management and Economics, Nawroz University, Kurdistan Region
  • Hikmat Rasheed Sultan Business Administration, College of Management and Economics, Nawroz University, Kurdistan Region



The study aims to identify the role of entrepreneurial design and through its dimensions (design thinking, entrepreneurial networks, and environmental design) in achieving strategic supremacy and through its dimensions of (circle of influence, competitive pressure, and competitive formation). In light of the objective, the problem was summarized by a set of questions, namely; Does the leadership of the educational institutions under study have knowledge of the concept of pioneering design and strategic supremacy? What is the nature of the correlation and influence relationship between entrepreneurial design and strategic supremacy in educational institutions, the study sample?

As a mechanism for this study to achieve its objectives, two main hypotheses and a number of sub-hypotheses were developed and the study adopted the inductive (descriptive and analytical) approach, the data was collected by electronic questionnaire and by application (Google Form), and distributed to a random sample of (50) people representing the administrative leaders in the educational institutions surveyed, and (45) questionnaires were returned. A questionnaire with a response rate of (90%). The data were statistically analyzed using the statistical package (SPSS: V. 25). The results of the study showed the existence of a significant correlation between the pioneering design and strategic supremacy at the total level of the responding sample, and the existence of a significant effect of the pioneering design on the strategic supremacy at the total level of the responding sample. .

Keywords: Entrepreneurial Design, Design Thinking, Entrepreneurial Networks, Strategic Supremacy.


Download data is not yet available.


قائمة المصادر:

أولاً: المصادر العربية

الباشقالي, محمود, &سلطان, حکمت. (2021). دور الارتجال الاستراتيجي في تحقيق السيادة الاستراتيجية: دراسة استطلاعية لآراء القيادات الإدارية في عينة من الجامعات الخاصة في إقليم کوردستان العراق، المجلة العربية للإدارة .41(1), 95-126.

ثانياً: المصادر الإنكليزية

Abbas, Jaffar, et al, (2019), The Impact of Entrepreneurial Business Networks on Firms’ Performance Through a Mediating Role of Dynamic Capabilities, Sustainability, 11, 3006.


García, L. M., Deserti, A., & Teixeira, C. (2017). Entrepreneurial design: the role of design as driver of entrepreneurial opportunity generation and assessment. International Journal of Entrepreneurship and Innovation Management, 21(1-2), 64-85.‏

Roberts, N. C., & King, P. J. (1996). Transforming public policy: Dynamics of policy entrepreneurship and innovation. Jossey-Bass.‏

Hendricks, D., Meyer, M. ‘Fostering Innovative Entrepreneurial Design Students Exploring the Relationship between Innovation Characteristics and Attitudes towards Entrepreneurship in South African Design Students’. Architecture_MPS 18, 1 (2020): 5.

Gunes, S. (2012). Design entrepreneurship in product design education. Procedia-Social and Behavioral Sciences, 51, 64-68.‏

Von Kortzfleisch, H. F., Zerwas, D., & Mokanis, I. (2013). Potentials of entrepreneurial design thinking® for entrepreneurship education. Procedia-Social and Behavioral Sciences, 106, 2080-2092.‏

Kim, Y. S., & Park, J. A. (2021). Design Thinking in the Framework of Visual Thinking and Characterization of Service Design Ideation Methods Using Visual Reasoning Model. The Design Journal, 24(6), 931-953.‏

Magistretti, S., Pham, C. T. A., & Dell'Era, C. (2021). Enlightening the dynamic capabilities of design thinking in fostering digital transformation. Industrial Marketing Management, 97, 59-70.

Busse, T. S., Jux, C., Kernebeck, S., Dreier, L. A., Meyer, D., Zenz, D., ... & Ehlers, J. P. (2021). Needs Assessment for the Development of an Electronic Cross-Facility Health Record (ECHR) for Pediatric Palliative Care: A Design Thinking Approach. Children, 8(7), 602.‏

Ivy, Julia, & Perényi, Áron, (2020), Entrepreneurial networks as informal institutions in transitional economies, Entrepreneurship & Regional Development An International Journal, ISSN: 0898-5626 (Print) 1464-5114 (Online) Journal.

Hashim, N.A.B.; Raza, S.; Minai, M.S. (2018), Relationship between Entrepreneurial Competencies and Small Firm, Performance: Are Dynamic Capabilities the Missing Link? Acad. Strateg. Manag. J. 17, 1–10.

Ochs, J. B., Watkins, T. A., & Boothe, B. W. (2001). Creating a truly multidisciplinary entrepreneurial educational environment. Journal of Engineering Education, 90(4), 577-583.‏

Estrada-Robles, M., Williams, N., & Vorley, T. (2018). Navigating institutional challenges in Mexico: The role of social capital in entrepreneurial families. International Journal of Entrepreneurial Behavior & Research.

D’Aveni, R. (2001). Strategic Supremacy: How Industry Leaders Create Growth, Wealth and Power through Spheres of Influence. New York: The Free Press.

Strikwerda, Hans. (2002). Strategic Supremacy Operational Excellence is Not Sufficient; Your Firm Needs a Power Strategy. Nolan, Norton & Co.

Zee, Han van der and Strikwerda, Hans. (2003). How to Think and Act Strategically in Times of Economic Uncertainty. Copyright Nolan, Norton & Co,

Kotzé, J. G. (2003). “Strategic Supremacy in the Hypercompetitive 21st Century”, SAJEMS NS. Vol. 6, No. 1, pp. 99-117.

Depperu, Donatella and Cerrato, Daniele. (2005). Analyzing International Competitiveness at the Firm Level: Concepts and Measures , Working Paper No. 32, Dipartimento Scienze Sociali -Sezione Economia Aziendale, Universita Cattolica Del Sacro Cuore, Piacenza.

KHATIB, O., & ALSHAWABKEH, K. (2022) Digital Transformation and Its Impact on Strategic Supremacy Mediating Role of Digital HRM: an Evidence From Palestine.‏

Abazeed, R. A. (2022). The Impact of Dynamic Capabilities on Strategic Supremacy through Organizational Immunity at Jordanian Telecommunication Companies. Jordan Journal of Business Administration, 18(3).‏

Hasan, H. Q., & AL-SHEIKLI, A. I. (2020). The Eeffect of strategic Supremacy on strategic success a case study in Thi Qar Governorate. journal of Economics And Administrative Sciences, 26(124).‏

D’Aveni, Richard. (2004a). “Corporate Spheres of Influence”, MIT Sloan Management Review, , 5, (4) pp. 38-46.

D’Aveni, Richard. (2004b). “The Balance of Power”, MIT Sloan Management Review , Summer, available on-line at:

Strikwerda, J. and Rijnders, D. (2005). “Possible End Games in the European Postal Market: Qui Bone2” In M. A. Crew and P. R. Kleindorfer (Eds.), Regulatory and Economics Changes in the Postal and Delivery Sector. Amsterdam: Kluwer Academic Publishers.

Damen Ger A.; Dubel Jeroen and Strikwerda Hans. (2009). “Strategic Supremacy in a Network Economy”, The Anniversary Edition, Nolan, Norton & Co.,

Al-Zu’bi, Hasan Al-Zu’bi. (2017). “Diagnosis of Perception Strategic Planning to Ensure Strategic Supremacy”, International Business Management 11 (6), pp. 1240-1245.

Zucchini, Leon and Kretschmer, Tobias. (2011). “Competitive Pressure: Competitive Dynamics as Reactions to Multiple Rivals”, Conference Druid on Innovation, Strategy and Structure, Organizations, Institutions, Systems and Regions at Copenhagen Business School, Denmark, June, pp. 15-17.



How to Cite

Mohammed, A. A., & Rasheed Sultan, H. (2023). The role of Entrepreneurial Design in achieving Strategic Supremacy An exploratory study of the opinions of a sample of administrative leaders in a number of private educational institutions in Dohuk Governorate. Academic Journal of Nawroz University, 12(3), 386–401.